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11 Rules for Creating Value in the Social Era, by Nilofer Merchant
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The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?
In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.
This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.
The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive.
HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
Editorial Reviews
Named a “Best Business Book of 2012” by Fast Company
“Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com
“Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business
“A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync?
“Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell
“Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World
“Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group
“Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, P...
- Sales Rank: #266941 in eBooks
- Published on: 2012-09-12
- Released on: 2012-09-12
- Format: Kindle eBook
About the Author
$18 billion dollars. Nilofer Merchant has personally launched more than 100 products that netted this astounding amount. It’s this kind of leadership and business models – the type that results in innovation, and growth - that she now shares. Merchant works with teams to create enduring advantage. From working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, to advising the C-Suites of GE, IBM, Logitech and more, Merchant brings a world-class pedigree to her work. Fast Company recognized her most recent book, 11 Rules for Creating Value in the Social Era – a Harvard Press book, as a Best Business Book of 2012. Her earlier book, The New How, on collaboration has been widely recognized as one of the best to show how to close the proverbial AirSandwich gap between strategy and execution. You’ve probably seen her byline and ideas in publications like the Harvard Business Review, Wired, and Oprah. A TED speaker, she shares the stage with luminaries regularly, including Malcolm Gladwell, and Bono (yes, THAT Bono). Merchant lives in Silicon Valley where she has worked for over 25 years. She's at work on her next book. You can find her sharing and thinking aloud at Nilofermerchant.com. Or at @nilofer.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Brand loyalty comes from this shared purpose
By Steve Johnson
Why are some people crazy for Apple products and others scornful? I see it every day. One person will post something--pro or con--and the crazy Apple people respond with iPhone this and iMac that, followed soon by an equally virulent screed from the anti-Apple people. The same is true for Google products.
I think Nilofer Merchant may have discovered the root cause. Apple people and Google people and Microsoft people have not bought these vendor's products; they've bought their vision. In 11 Rules for Creating Value in the #SocialEra, Nilofer Merchant writes:
The social object that unites people isn't a company or a product; the social object that unites people is a shared value or purpose. Purpose is a better motivator than money. Money, while necessary, motivates neither the best people not the best in people. Purpose does.
This is true for your employees and it's equally true for your customers.
Apple's value is elegant, seamless solutions. They've chosen to do it in a relatively "closed" way, which is what annoys the Anti-Apple people. Apple products don't do everything but what they do, they typically do well. Google products, by comparison, are "open" and that's great. But it also means that apps look different from one another and integrate with different levels of elegance. Microsoft products have never claimed to be elegant; they're workhorses. Business runs on Microsoft. You know sharepoint is a mess but you also know it'll be supported in the years to come. You and your IT folks may explore alternatives but, in the back of your minds, there's always this idea that Microsoft will still be there and maybe your alternative won't.
Brand loyalty comes from this shared purpose between vendor and client.
From:[...]
8 of 10 people found the following review helpful.
Great, but still a corporate business book
By Melipie
I read this book because everyone on God's green earth said it was the future of business, that and I've seen Nilofer speak, and think she's brilliant. But I can't give this book 5 stars. Being a solopreneur in the social space a lot of what Nilofer had to say either felt like something I already knew to be true or didn't apply to me. Regardless of her subtle wit, it's still a business book, written for people who read business books, written for people in the corporate culture. If you are steeped in corporate or consult for corporations (or want to consult for/change corporations) this book might hold some real value for you. However, if you are a solopreneur like me, you may want to skip this one and wait for what I hope is a book for people like us.
1 of 1 people found the following review helpful.
Traditional Strategy Dies in The #SocialEra
By Lynda Koster
Bravo to Nilofer Merchant for writing such an honest book that looks reality right in the eye, while extending her hand and inviting it in.
We are all experiencing what it is like to be at an inflection point in business and as a society as a whole. We are straddling two worlds while making moves that will ultimately determine which direction our own curve(s) will go.
In 11 Rules for Creating Value in the #SocialEra, Nilofer Merchant tackles this dynamic topic with conviction, clarity and grace, while giving the "#SocialEra" a face.
In Chapter 3 she writes,
1. At the organizational level, we will shift from hierarchies to networks and thus free "work" from "jobs"
2. At the human level, power will be distributed instead of centralized in the hands of a few, which will allow groups to self-organize through shared purpose
3. At a philosophical level, this will mean a shift from closed and separate approaches to open and connected ones
4. At a symbolic level, the shift is from being the 800-pound gorilla to a herd of 800 gazelles, where communities-made up of regularly unique individuals-create value
Of everything that we have been experiencing, discussing, reading or writing about over the past couple of years, Nilofer Merchant has pushed beyond, offering up new rules for creating value as we work to reformulate our future strategies.
She provides ideas as we navigate through uncertainty while motivating us to break out of any paralysis that might be holding us back and encourages us to take action - as organizations, as individuals and as a community...A wake up call, so to speak, so rich with depth.
This is the first book that I have read from her, and I can tell that she will be one of authors and leaders who I will reference as a key influencer in business history twenty or so years from now.
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